When the Senate ignored the voice of 90% of Americans and voted against background checks, we had to do something. But we couldn’t create just another petition that you sign with a 'click' and forget about 2 seconds later. We wanted to create a platform that enabled people to feel like they were actively taking a stand. The result was the world's first petition you sign with your voice, and the invention of the Voice Signature.
Art Director’s Club / D&AD / One Show Interactive / Webby / The New York Festivals
Created with Zack Holliday (CD), Tom Weingard (CW) and Ferdinand Daniele (AD)
The simple phrase, "My voice matters!" unites everyone who signs the voice petition. However, each Voice Signature is as unique as a fingerprint.
Users could add their Voice Signatures to their social profiles with a click of a button.
The iOS app served as a recruitment tool to empower others.