The California Lottery believes in the power of a good education and passionate teachers. That’s why they wanted a campaign, not to sell lottery tickets, but to let people know of their $1 billion annual contribution to California public schools.
This led us to our school-year-long #ThankATeacher campaign, which consists of microcontent, influencer marketing, and an emotional documentary film series featuring three celebrity influencers who go back to thank a teacher who had a dramatic impact on their lives.
Created with Sarah Betts (ACD), Brooks Hess (AD), Courtney Harris (CW)
Press: Pitchfork, People, HuffPo, Fox Sports
