Every year, thousands of advertising professionals flock to the South of France. However, given the exorbitant fees and travel costs, countless men and women are left behind.

It was time that everyone could enjoy the good life, even when trapped in NY harbor.

Introducing the hottest rosé of the awards season: Le Goût de Cannes. A little taste of Cannes. In a can.

We not only sourced the wine, created and placed the labels, developed a website (with a handy excuse generator), produced social content, a Giphy page, and five unique Snapchat filters, but we also planned a yacht party on the Hudson River.

Additionally, we partnered with Fishbowl to announce the first-ever Fishes’ Choice Award on deck at our event–giving regular creatives the ability to judge the best work of the year.

Press: Adweek

Created with: Nick Childs (CCO), Sarah Betts (CD, Amazon), Brooks Hess (ACD/AD PepsiCo), Courtney Harris (ACD/CW)