You’re picky with your coffee, your beer, even your playlists, so why not be picky with your overpriced cable TV package? Fortunately, the answer required getting Danny Trejo in a towel and in drag. “Required.”

The #GetPicky campaign began as a social-only ask, but through relationship-building and creative output, quickly grew to become SlingTV’s integrated rebranding effort.

Created with Sarah Betts (CD Amazon), Brooks Hess (ACD/AD PepsiCo), Courtney Harris (ACD/CW)