Northwell Hope Tracker: Turning cold data into symbols of hope.
When New Yorkers were bombarded with terrifying COVID numbers, Northwell offered hope through data of their own.
The Hope Tracker turned a New York icon, Madison Square Garden, into a beacon of hope by sharing the number of patients successfully discharged in real-time.
Created with James Rogala (CD, now ECD nmbl) Stephen Girasuolo (ACD)
The Hope Tracker not only helped New Yorkers feel a sense of optimism in the darkness; it got my nasal voice on Bloomberg. My apologies for the latter. It was also celebrated by the One Club for Creativity.