Liberty Mutual: Talking insurance to people who really don’t want to talk about insurance.

Before Liberty Mutual went funny, they had a problem connecting with younger audiences. This series of social and digital videos broke tonal ground at the time, and turned complicated insurance-talk into something much more accessible and entertaining.

Created with Zack Holliday (GCD), Joseph Delhommer (AD, now ECD Amazon) and Catherine Johns (CW, now CD TikTok)

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