Evolve: Finding common ground through an unexpected conversation.
Lost in the bitter, political fight over the 2nd Amendment, is a truth that everyone can agree on - if you have a gun in the house, lock it up. To help provoke this conversation about gun safety, we took a humorous approach.
RESULTS:
Over 1 million views in 24 hours
Prominent features on Time.com, the Huffington Post, the Washington Post, and other news outlets
Created with Zack Holliday (CD), Tom Weingard (CW) and Ferdinand Daniele (AD)
So easy a child could understand.
Closing gun safety loopholes should be a no brainer, but is often made out to feel complicated and daunting. So we broke down the issue in a way virtually everyone could understand.
It was quickly picked up by CNBC.